Expired Listing Gets Taken to New Heights And a Successful Close of Escrow


Built in 1948, this 4-bedroom, 3-bath home featured1910 square feet of living space on an enormous 18,900 lot (per tax records). Situated on an elevated hill on a semi-private road, it also had distant mountain views.The 4th bedroom could also be used as a guest quarters with dedicated entrance.The property was a bit dated but the upside potential was tremendous. The challenge was finding the right buyer with the vision to see the value and execute a transformation while getting my client the right price.

Even though listed in the busy Spring selling season, the property had been on the market for over 170 days with little activity and the listing eventually expired. After interviewing new agents, the exasperated owners chose Dino Virella at Keller Williams as their listing agent based on his detailed and “outside the box” marketing plan.

Dino and his team immediately got to work by professionally washing windows, cleaning and polishing all wood floors, cleaning carpets and performing a comprehensive cleaning of the kitchen.

Every room was professionally staged with modern furniture and walk hangings. Fresh flowers were planted in the front of the property to add extra curb appeal and throughout the interior.

A significant financial investment was made to bring attention to the property. The first event was a wine and cheese property launch for neighbors and VIP agents and it was very well. attended. The first broker tour featured an espresso bar and was also extremely very well attended. These events got the real estate community buzzing.

Overall success depended on aggressive marketing, some of which included heavily “boosted” social media postings, mailers to local corporations, and extended open house hours. Since the property was a great project for investors and builders, information was sent to these contacts as well. Nothing was left to chance!

Through it was marketed during a busy holiday season, the property was in contract within 68 days! Another challenge was navigating inspections and contingency removals during the holiday season. Dino and his team performed admirably.

Initial offers received came in below list price but Dino’s team held firm to the original listing price based on empirical data and the property’s overall value proposition. The property sold for just over asking price, so their instincts were spot on.

The very satisfied seller stated, “Thank you for your great efforts. Your communication at every step made us feel like we were there for every event and open house. Many thanks for your extraordinary efforts during the holiday season. You got it done and at the price we wanted.”

Thinking of selling? Real estate is a results oriented business. I have never had a client property cancel, expire or withdraw. 98% of my listings have sold for over list price and none of them have ever sold for below the listing price. Due to my extraordinary marketing, not one of my clients has ever had to consider a price reduction. I get results faster than my clients expect, and at the highest possible price.

The busy spring selling season is upon us and the market has shifted slightly in favor of buyers with more houses coming to market. If you’re even mildly considering selling your property in the near-term, I encourage you to contact me for a brief consultation so I can show you the difference between a functionary agent and an agent who puts your fiduciary interests at the forefront.